Spain star Jenni Hermoso insisted she “did not enjoy it” after being kissed on the lips by Spanish FA president Luis Rubiales.
The incident occurred as Hermoso made her way to the podium after Spain defeated England in the Women’s World Cup final thanks to Olga Carmona’s strike.
After being given her medal by Fifa president Gianni Infantino, Hermoso was given a hug by Mr Rubiales, who lifted her off her feet.
A brief conversation between the pair followed, before Mr Rubiales grabbed Hermoso around her back and kissed her on the lips.
Outrage quickly spread on social media, with football supporters accusing Mr Rubiales of inappropriate behaviour.
Asked about the moment, Hermoso told Spanish TV network La 1: “Eh… yeah, I did not enjoy that.”
Mr Rubiales was asked about the incident, telling Radio Marca that it was merely “two people having a minor show of affection” and that he will not take notice of “idiocy,” referencing those outraged by his behaviour.